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2024 Daytona Supercross
Advertising Campaign

Motion Design & Video Edting

For the 2024 Daytona Supercross campaign, I took on the role of Motion Graphics Designer and Video Editor to create a high-energy TV spot that captures the electrifying atmosphere of this legendary event.

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The goal was to drive ticket sales by showcasing the unique and thrilling experience that only Daytona can offer, with a focus on the intense competition and the immersive fan experience.

2024 Daytona Supercross 30s Commercial

To capture the intensity of Supercross racing, I employed a stop-motion grunge texture throughout the motion graphics, giving the visuals a gritty, kinetic feel.

 

Rotoscoping the riders and placing the bold super overlays behind them, enhances action on screen. These elements combined to create a unique visual style that mirrors the chaotic and thrilling nature of the Daytona Supercross.

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2024 Daytona Supercross 15s Digital

Pre-Production Process

The creative process began with meticulous planning, including developing storyboards to map out the narrative, crafting style frames to establish the visual tone, and selecting impactful footage based on the client’s brief. These early steps ensured alignment with the campaign's goals and set the stage for a seamless transition into production.

Styleframes

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Storyboards

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Footage Selects

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Do not hesitate to contact me to discuss a possible project or learn more about my work.

cliu22@sva.edu

© 2024 Design & Code

By Cheng-Jie Liu

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